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With INtention (WIN) is about cultivating both the philosophy and the approach that leads to healthy high performance. We believe that thoughtful practices promote effective leadership, thriving team cultures, and psychologically wellbeing . We also know that we excel when we are supported. Win focuses on the x's and o's- the processes that are necessary to achieve desired outcomes, and provides the community to develop those processes.
Our Values -
A Bridge from Good to Great
BELONGING
Creating spaces where people feel seen, supported, and connected — because true growth begins with a sense of community.
DELIBERATE
Working with purpose. Nothing is accidental in how we serve, support, and strive.
RESILIENCE
Adapting, recovering, and persisting. Building strength through challenges and helping others do the same.
GROWTH
Embracing learning, evolution, and improvement. Always moving toward better.
INSIGHT
Listening deeply, reflecting carefully, and acting with understanding. Using awareness to guide decisions.
EXCELLENCE
Bringing our best, every time, not for perfection, but for meaningful, consistent impact.
Meet WIN's Founder
WIN began because she wanted to create a tool that could help performers sustain the change they achieved through one on one sport psych work in her private practice. This led to the first performance playbook. However, the vision continued to evolve and grew into the creation of a home base for a community of leaders and performers looking for support and resources as they strive to live, relate, and achieve with purpose.
Dr. Boyer has an undergraduate degree in Psychology from the University of Washington, a Masters of Psychology from Boston University, and a Doctorate in Performance Psychology from the University of North Texas. She is a former high school gymnastics coach, current student of tennis, and an enthusiastic spectator for all Seattle Sports.
A lifelong competitor, coach, and sport psychologist in her practice Northwest Performance Psychology, PLLC , Dr. Liz Boyer has served athletes, coaches, and trainers in Olypmic, Professional, College, and High School sports programs.